Can Palin's popularity last?

In 1984, Geraldine Ferraro became the first woman on a presidential ticket when Walter Mondale picked her to be his vice. Before Ferraro's selection, Mondale was running 16% behind Reagan in the polls. Shortly after, he drew level. Later, however, she suffered from allegations about her and her husband's finances. In the end, Mondale suffered a landslide defeat.

It is tempting to suggest that Palin may be a short-time fad like Ferraro.
Especially for people like me who would love to believe that the Alaskan's popularity is a short-term phenomenon.

BUT

1. Mondale was a clear underdog who was always likely to lose
- the Obama/McCain race is much tighter
- even if her impact lessens, it could still be big enough to prove decisive

2. Ferraro was not a hockey mum
- Palin appeals to a group of women who Ferraro didn't
- These women have perhaps never had such a champion and may be unwilling to abandon her